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Boris Berenstein

Digital Positioning Strategy.

Case Study

Boris Berenstein is a diagnostic center, founded 42 years ago and now has 6 units with more than 400 types of imaging tests, all with the most advanced technology.
It won, for four consecutive years, the award of the most remembered brand in Pernambuco (Brazil), where It is a reference for the whole state. Boris’s call-center
is responsible for an average of 30 thousand examinations schedules, mostly in the morning, due to the cultural habit of the patients. This preference generated a problem in the units, with very high peaks in this period, while at other hours idle productive capacity exceeded 60%. We then created a call-to-action to initiate online bookings, unplug the call center, and balance scheduling with the rest
of the day. Our action resulted in a migration of 12% of the total schedule, with patient’s satisfaction levels who adhered to the new format, 8x more compared
to those who used the telephone to dial.


Boris BerensteinDesign Thinking, Landing Page, Growth Hacking

Boris BerensteinDesign Thinking, Landing Page, Growth Hacking

Boris BerensteinDesign Thinking, Landing Page, Growth Hacking

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