Case Study

The Guia Rota 232 (Route 232 Guide) proposes a 553 km journey of discovering for the regional gastronomy and handicrafts of the BR 232 counties. It is the promotion and popularization of the attractions in the BR 232, the commercial spine that links the four regions of Pernambuco: Litoral, Zona da Mata, Agreste and Sertão. We developed an app, for iPhone and Android versions, with more than
50 establishments. From fruit stalls to restaurants. The guide of the crafts
with tips of museums, cultural centers, workshops, besides a profile of the
main artisans of Pernambuco.