Case Study

SRZD is the website of journalist Sidney Rezende (CBN, Globo News), who takes a different approach by covering issues that are far from the mainstream media. It is one of the most visited sites in Brazil and one of the leaders in Rio de Janeiro. Shifti developed applications for Carnival’s line, which covers the carnival issue 365 days of the year with behind-the-scenes news and full coverage of samba schools
and the FutRJ line, which covers all the smaller investment clubs in Rio
de Janeiro. Shifti developed the commercial strategy, content and media-kit.