Case Study

Vital Engenharia Ambiental, responsible for cleaning the streets of Recife, launched a cultural contest "Mascote da Limpeza - Vassourinha" (Little broom) with the objective of finding the new cleaning mascot of the city of Recife. Shifti created
the campaign hotsite along with software that allowed candidates to submit their designs and proposals, as well as an adverb called "Vassourada" (Broomstick) to stimulate the candidates' creativity. The character has also been addressed in educational campaigns about cleanliness and the environment. In 15 days in the air, the hotsite had more than 70 thousand page views, the contest received more than 5.000 registrations and the winner's award was R$ 5.000